Social Media Case Study | Web SEO Analytics

Social Media Case Study | Web SEO Analytics

The Social Campaigns should be designed according to the organization’s objectives. In this article we will share with you the actions and the goals of a real life example that can help you understand how social media can be used in order to promote your brand. The subject of this case study is the social media campaign of a luxury hotel.

The hotel’s marketing department had both communication and commercial objectives. Nevertheless this campaign’s main goal was to affect the online reputation of the hotel. The 2 main objectives were: To increase the brand awareness by focusing on the internet users and to build an e-mail database that could be used on the future for Email campaigns. Secondary objectives were to increase the online bookings, the twitter followers, the Facebook fans and the views of the videos on YouTube.

Due to the limited time that we had available, we were forced to plan a short campaign that lasted for few days. Generally even if it is not advised to plan such a short term campaigns, this case study clearly shows that even under these circumstances a social media campaign can be successful if it is well planned and well executed.

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