Quickly window views may be substituted with displays, so that the wrong way sited hotels can easily display their iconic views in much less well situated locations. This could really do the future as rainy days are likely to be banished and wonderful sunsets made usually accessible. This is innovation and technology available now, all it wants is some video cameras, a recording center and windows tried with LED displays. One could observe how the cruising industry experience may be enhanced for the "insider" cabins using ocean views available throughout the virtual window.
Now take this kind of perfectly straightforward and legitimate procedure and extend the scenario where it might be advertised that there exists perfect view in the the top of the London Shard as well as the Victoria Comes in Birmingham The state of alabama!
A new thought WYSIWYG has become WYSIWYNG (What the truth is can be what exactly you've not got). A brand new meaning to Our own rooms all have a very view of the sea!
Digital Marketing and Social Media collected ideas thoughts and news
Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts
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Tuesday, May 1, 2012
Fwd: Google Analytics Product Update: Social Measurement, Content Tracking, Attribution & New Sharing Tools
Begin forwarded message:
From: Google Analytics <analytics-noreply@google.com>
Date: 1 May 2012 14:19:52 GMT+01:00
To: thehospitalitybiz@gmail.com
Subject: Google Analytics Product Update: Social Measurement, Content Tracking, Attribution & New Sharing Tools
Reply-To: analytics-noreply@google.com
Monthly Product Update April 2012
Hello -
We've been hard at work to bring you new Google Analytics features. We're excited and we hope you will be too, when you discover even more ways to use these reports to improve your business by attracting new visitors and retain customers.What's New
Measure the value of social media with
Google Analytics
A new set of Social reports help you measure the impact of your social marketing initiatives and evaluate the effect social media has on your Goals and Ecommerce activities. The 4 new reports aggregate key data points to help you see the complete picture of how social marketing and media affect your business. You'll find the Social Value Overview, Social Sources, Social Plugins, and Conversion Reports in the Traffic Sources section of your account. Learn More
Export and share reports
Exporting and sharing reports is now possible in the new version of Google Analytics. From the Export tab, download or email any report directly from your account. You even have the option to automate sharing. Set up your account to email reports daily, weekly, monthly, or quarterly. Learn More
We also added a share button to Custom Dashboards, Reports, and Advanced Segments. The share button creates a link to the custom template you created, and not your actual account data. When someone clicks this link, they'll land in their own Analytics account and see the custom schema you created populated with their own data. Learn more
Track paths from one event to the next
Welcome the Events Flow Report to the Flow Visualisation family! If you're already tracking content like videos, downloads, and embedded gadgets as Events, use this report to see the order in which visitors trigger Events and the popular paths taken from one Event to the next. We've also added the Date Comparison feature to all Flow reports, so you can see at a glance how visitor engagement changes over time. Try it out in any of these reports: Visitor Flow, Goal Flow, and the new Events Flow. Learn more
Make your marketing accountable with digital marketing attribution
The Attribution Modeling tool lets you assign credit across your whole digital marketing campaign -- so you can set values for all of the elements that led to online sales and other business goals. By building and comparing customised attribution models, you can determine the impact of different channels, referral sources, campaigns, and keywords. Learn more about using attribution to improve your marketing in our Attribution Playbook, or check out industry trends in our Attribution Whitepaper.Case Studies
Adviso and Technologia use Multi-Channel Funnels to discover the trueUsing Multi-Channel Funnels, this Canadian business training firm learned that AdWords touched 57% more revenue than they had realised based on the "last-click" credit model. They increased their search ad budget by 100%, and saw conversions increase 120%. Learn More
paths to conversion.
The San Francisco Museum of Modern Art (SFMOMA) Masters the Art of Metrics.After installing Google Analytics and using Event Tracking for audio/video content SFMOMA could clearly see what content users liked best. Then they were able to make improvements to their website based on these insights to keep users coming back. Learn MoreWe hope you find our updates helpful. You can share your thoughts with us through the feedback link below and tell us what you'd like to see in future updates.
Happy Analysing,
The Google Analytics Team
Was this information useful? Share your thoughts with us.
Google Analytics Resources: GA YouTube Channel | Help Center | Developer Hub | GA Blog | Twitter
© 2012 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043
This email was sent to thehospitalitybiz@gmail.com to alert you to new product features in Google Analytics. If you do not wish to receive emails in the future, please unsubscribe here: http://www.google.com/appserve/mkt/optout/3lLYpM9F5RThSkPqRI4Krr0SoRR?e=thehospitalitybiz%40gmail.com&hl=EN_GB You can also change your preferences at your account's Google Analytics Email Communications page by logging into https://www.google.com/analytics/settings/my_account
Thursday, September 22, 2011
Thursday, September 8, 2011
intro-to-facebook
intro-to-facebook
Shelf Life of Social Media Links Only 3 Hours [Data]
from HubSpot's Inbound Internet Marketing Blog by Pamela Vaughan
shelf lifeWhen it comes to link sharing in social media, it turns out it's not about where you share it -- it's about what you share. New research from URL shortening service bitly focuses on how long a link is "alive” before people stop engaging with it and whether it matters what kind of content it is or where it was shared.
By calculating what bitly is calling the link's 'half life' (the time it takes a link to receive half the clicks it will ever receive after it’s reached its peak), bitly evaluated the persistence of 1,000 popular bitly links, and found some strikingly similar results.
Half Life Research Results
* The mean half life of a link on Twitter is 2.8 hours.
* The mean half life of a link on Facebook is 3.2 hours.
* The mean half life of a link via ‘direct’ sources such as email or instant messaging clients is 3.4 hours.
* The mean half life of a link on YouTube is 7.4 hours.
halflife density2 resized 600In a nutshell, bitly's research reveals that generally, links shared on Facebook, Twitter, and via direct sources like email or instant message have a shelf life of about 3 hours. This excludes YouTube, where people remain interested in links for more than twice that -- 7 hours! And while you can expect that the majority of links will only remain interesting for less than 2 hours, others can generate a lot more interaction and clicks, lasting for more than 11 hours.
From this, bitly concludes that when it comes to the lifespan of a link (if you exclude YouTube from the equation), it's not where the link is shared that matters; instead, it's more important what the link shares (the content) that has the potential to attract more clicks and engagement.
Marketing Takeaway
Bitly's research indicates that when it comes to promoting content in social media, marketers need to focus mostly on quality. Whether a link makes it in social media depends on the content it points to, so marketers should put the majority of their efforts into creating remarkable content that has the potential to make an impact. It's not enough to just post any links to Facebook and Twitter. Rather, marketers need to make sure that the content they link to is high in quality and valuable to its audience in order to reap the maximum benefits of social media marketing.
When it comes to content creation, are you placing enough emphasis on quality?
Photo Credit: Alex Barth
Shelf Life of Social Media Links Only 3 Hours [Data]
from HubSpot's Inbound Internet Marketing Blog by Pamela Vaughan
shelf lifeWhen it comes to link sharing in social media, it turns out it's not about where you share it -- it's about what you share. New research from URL shortening service bitly focuses on how long a link is "alive” before people stop engaging with it and whether it matters what kind of content it is or where it was shared.
By calculating what bitly is calling the link's 'half life' (the time it takes a link to receive half the clicks it will ever receive after it’s reached its peak), bitly evaluated the persistence of 1,000 popular bitly links, and found some strikingly similar results.
Half Life Research Results
* The mean half life of a link on Twitter is 2.8 hours.
* The mean half life of a link on Facebook is 3.2 hours.
* The mean half life of a link via ‘direct’ sources such as email or instant messaging clients is 3.4 hours.
* The mean half life of a link on YouTube is 7.4 hours.
halflife density2 resized 600In a nutshell, bitly's research reveals that generally, links shared on Facebook, Twitter, and via direct sources like email or instant message have a shelf life of about 3 hours. This excludes YouTube, where people remain interested in links for more than twice that -- 7 hours! And while you can expect that the majority of links will only remain interesting for less than 2 hours, others can generate a lot more interaction and clicks, lasting for more than 11 hours.
From this, bitly concludes that when it comes to the lifespan of a link (if you exclude YouTube from the equation), it's not where the link is shared that matters; instead, it's more important what the link shares (the content) that has the potential to attract more clicks and engagement.
Marketing Takeaway
Bitly's research indicates that when it comes to promoting content in social media, marketers need to focus mostly on quality. Whether a link makes it in social media depends on the content it points to, so marketers should put the majority of their efforts into creating remarkable content that has the potential to make an impact. It's not enough to just post any links to Facebook and Twitter. Rather, marketers need to make sure that the content they link to is high in quality and valuable to its audience in order to reap the maximum benefits of social media marketing.
When it comes to content creation, are you placing enough emphasis on quality?
Photo Credit: Alex Barth
Wednesday, September 7, 2011
HSMAI eConnect - Five Tips for Engaging Guests on Twitter | By Pedro Colaco
http://www.hsmaieconnect.org/news/154000370/4052827.html">HSMAI eConnect - Five Tips for Engaging Guests on Twitter | By Pedro Colaco
Tuesday, September 6, 2011
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