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Thursday, December 23, 2010

Remembering What Facebook Has Done Since the Beginning of 2010

Remembering What Facebook Has Done Since the Beginning of 2010

January

It was a good year for Facebook right from the get go, starting when Facebook beat Google (in terms of traffic) on New Year's Day, according to Hitwise. Also in January, the company launched a Fellowship Program for Ph.D. students, became a sponsor of the Apache Software Foundation, partnered with McAfee, got into customized data centers, and expressed the desire to be users' news source.

Mark Zuckerberg made some comments related to privacy that raised a few eyebrows, though this was nothing compared to the privacy firestorm he would set off a few short month later.
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Wednesday, December 22, 2010

Google Using Social Links to Determine Ranking

Google Using Social Links to Determine Ranking
How Google Handles Social Links

We recently looked at how Google and Bing use links on Twitter and Facebook for organic ranking, following an informative piece from Danny Sullivan on the matter. Google's Matt Cutts has now addressed the subject a bit more in a new video uploaded to Googles' Webmaster Help Channel.

Do you want social media to influence search rankings? Comment here.

"We do use Twitter and Facebook links in ranking as we always have in our web search rankings, but in addition we're also trying to figure out a little bit about the reputation of an author or creator on Twitter or Facebook," says Cutts. "I filmed a video back in May 2010 where I said that we didn't use that as a signal, and at the time, we did not use that as a signal, but now, we're taping this in December 2010, and we are using that as a signal."

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Now, this doesn't mean that suddenly Twitter and Facebook links are the main ranking factor determining where your content is showing up in organic searches. If anything, Google seems to be tiptoeing into the waters in this area.

"The web search quality team has a lot of different groups in a lot of different offices, so people including the original Blog Search team, people who worked on Realtime Search...have been working on using these sorts of things as a signal," explains Cutts. "So primarily, it has been used a little bit more in the realtime sort of search, where you might see individual tweets or other links showing up, and streaming up on the page. We're studying how much sense it makes to use it a little more widely within our web search rankings." 

eMarketer Mobile - Article

eMarketer Mobile - Article

What Facebook Has in Store for Its ‘Places’ and ‘Deals’ Features - The eMarketer Blog

What Facebook Has in Store for Its ‘Places’ and ‘Deals’ Features - The eMarketer Blog

Instant Personalization Live on TripAdvisor - The Revinate Blog

Instant Personalization Live on TripAdvisor - The Revinate Blog

Sunday, October 3, 2010

Listening for your brand on-line | The Savvy Operator

Listening for your brand on-line | The Savvy Operator

Social Media Fear

Top 5 Inbound Marketing Articles to Start the Week: Social Media Fear

consumer-survey-2010.

consumer-survey-2010.pdf (application/pdf Object)

SEO Tips to Double Rankings, Traffic and Conversion

SEO Tips to Double Rankings, Traffic and Conversion

B2B Facebook guide

guide.to.b2b.facebook.pages.pdf (application/pdf Object)

Seth's Blog: Sell the problem

Seth's Blog: Sell the problem

Social Media Not Important To Customer Service Goals - Report | socialmediaBiz.com

Social Media Not Important To Customer Service Goals - Report | socialmediaBiz.com

Older Folks Flocking to Social Networks - PCWorld

Older Folks Flocking to Social Networks - PCWorld

Optimal Linking for SEO: 10 Useful Tips for New Sites

Optimal Linking for SEO: 10 Useful Tips for New Sites

McDonald's Foursquare Day Campaign Increased Checkins by 33%

McDonald's Foursquare Day Campaign Increased Checkins by 33%

Listening for your brand on-line | The Savvy Operator

Listening for your brand on-line | The Savvy Operator

The Top 7 Facebook and Twitter Marketing Strategies

The Top 7 Facebook and Twitter Marketing Strategies

Top 5 Inbound Marketing Articles to Start the Week: Social Media Fear

Top 5 Inbound Marketing Articles to Start the Week: Social Media Fear

How 5 Brands Are Mastering the Game of Foursquare

How 5 Brands Are Mastering the Game of Foursquare

10 Emerging Social Platforms and How Businesses Can Use Them

 http://bit.ly/aGlnWw

"50 Marketing Charts and Graphs" presentation

http://bit.ly/mktgchartsppt
Great background information

10 tips for students and practitioners alike

http://bit.ly/buOfcP
10 tips for students and practitioners alike