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Friday, April 12, 2013

Six easy Reasons Your Website Will Fail


This blog article shows that those simple web construction ideas, we work on in class, are essential to understand before embarking on a Digital Marketing Strategy.


Summary: Although the dawn of the Web was nearly two decades ago, many small and midsize businesses (SMBs) still have a limited, ineffective online presence. Let's examine the top reasons SMBs ...


Thursday, April 11, 2013

MarketingProfs part 1 of their SEO for Social Networks

This is the first in their series dealing with Facebook and YouTube

http://m.marketingprofs.com/articles/2013/10439/social-search-optimization-on-five-major-social-networks-part-1

MarketingProfs second in series on Social SEO

Twitter, Pinterest and Google+ advice on Optimization.

http://m.marketingprofs.com/articles/2013/10492/social-search-optimization-on-five-major-social-networks-part-2-twitter-pinterest-google

7 proven ways to create viral Pinterest posts | Articles | Social Media

Using Pinterest as a SEO tactic - 7 tips from experts

http://www.prdaily.com/socialmedia/Articles/12962.aspx

An inside look at companies' social media teams | Articles | Home

An overview of how Social media are managed in larger companies.

Access to am infographic and the full research White Paper.

http://www.prdaily.com/Main/Articles/14242.aspx

Monday, April 8, 2013

What content to use on LinkedIn

@HubSpot tweeted:

What Content to Publish on LinkedIn to Drive Engagement #MasterLI - http://t.co/SyuheTUT

Monday, 16 July 2012 17:45:12
http://twitter.com/HubSpot/status/224907548430569472


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The Keyword Discovery Process For Enterprise Sites


Click through to a full article on keyword discovery and updating. Learn to track yours and your competitors keywords.

Information from the hospitality business coach David Wood

The Keyword Discovery Process For Enterprise Sites
http://searchengineland.com/the-keyword-discovery-process-for-enterprise-sites-153795

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Sunday, April 7, 2013

MBA Digital Marketing Course revised structure 2013

Starting to again refresh and redesign this course to ensure students get up-to-date practice on modern systems and usage.

26 Things To Note Before Developing A Website

Websites are now ever more popular than they were 10 years ago, internet usage is going up dramatically and it’s only going to increase as more and more parts of the world are becoming connected. Because more and more people are becoming connected, they’re also looking to have their own websites. However developing a website there are a lot of things to consider, it needs to be thought out.

Pixaal have put together an infographic showing 26 things you’ll need to note before developing a site. Information like this will be nothing to web designers and developers, but for those who are just about to get started, it can be very useful.

http://theultralinx.com/2013/04/26-note-developing-website.html

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Wednesday, April 3, 2013

small-biz-social-media.png 1,000×3,099 pixels



small-biz-social-media.png 1,000×3,099 pixels
http://www.mediabistro.com/alltwitter/files/2013/04/small-biz-social-media.png

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SEO Tips for Small Businesses



SEO Tips for Small Businesses
http://soshable.com/seo-tips-for-small-businesses/

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Article: Social Media Analytics Strategies and Tools



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Article: Hotels urged to do something with connection between online reputation and revenue


Hotels urged to do something with connection between online reputation and revenue
http://www.tnooz.com/2013/04/03/news/hotels-urged-to-do-something-with-connection-between-online-reputation-and-revenue/

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Tuesday, April 2, 2013

Some Social simple media checking tools

Actionly – provides social media monitoring, social integration with Google Analytics and a workflow model for social media management
Consumer Barometer – provides insight into how consumers use online and offline information sources in their purchase process
Crowdbooster – provides real-time Twitter and Facebook analytics, allows users to customize the data range, shows which messages had the highest engagement and identify biggest social advocates
Simply Measured – provides easy Social Media Measurement and Analytics for data-driven agencies and social media managers; offers free reports on Facebook Pages, Twitter profiles, Google+ pages, Pinterest accounts, YouTube channels and Instagram posts
True Social Metrics – inspired by analytics guru Avinash Kaushik, it provides insights on his four “best social media metrics”: conversion rate, amplification rate, applause rate and economic value
Twitter:
Topsy – provides the ability to count searched for terms, topics and hashtags, discover the most influential Twitter users by any topic and measure the exposure of events and campaigns
Tweet Reach – provides analysis of tweets that match searched for terms as well as reports the exposure and reach data for those tweets
Google Plus:

All My Plus – provides social analytics data on your Google+ page profile as well as your page’s followers, circles and communities that you are a member of
Pinterest & Instagram:
Curalate – provides visual analytics of your brand’s images on Pinterest and Instagram at a pixel level to measure conversations around your brand’s visual content
Pin Alerts – provides the same functionality as Google Alerts, where the site notifies you whenever via email whenever a user has pinned content related to your brand or searches you have set up
Piqora – provides a suite of Pinterest analytics on pins, boards, clicks and pages that help brands engage, grow and measure their audience on Pinterest.


- Posted by David Wood http://hospitalitybusinesscoach.weebly.com

7 types of Social media specialist - from PR Daily

Easy and simple guide to the various types of Social Media consultant for your Digital Marketing individual needs.

http://www.prdaily.com/Main/Articles/14183.aspx#


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