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Saturday, March 24, 2012

Google’s algorithm changes [infographic] - Holy Kaw!

Building Trust Through SEM

Search marketers know it's important to optimize company websites in order to be found on search engines. But, customers' trust can be grown through so many additional avenues. This infographic demonstrates how various SEM tactics - in addition to just SEO - allow buyers to find out about products, not only on companies' websites but also on other popular sites throughout the web.

SEM Strategy Matrix

With so many tactical options available to today's search marketer, it can sometimes be difficult to determine which approaches are best for achieving specific goals. Should press releases be optimized for increased brand awareness? Or, will a PPC campaign achieve better results?