Bests Stats of the Year - Why Revinate? - The Revinate Blog

Bests Stats of the Year - Why Revinate? - The Revinate Blog

1. In January, 2010 Market Metrix released a report that links online reviews and bookings. "'Guest experience factors' which include past experience, reputation, recommendations, and online reviews, are critical to selecting a hotel by the majority of hotel guests (51%) and are now more important to guests than either hotel location (48%) or price (42%). For the first time, more bookings are driven by reputation than either location or price."

2. 92% of internet users read product reviews and 89% of people say that reviews influence their purchasing decision. (source: e-tailing group)

3. “On Expedia.com, good reviews of 4.0 or 5.0 generate more than double the conversion of a review of 1.0 – 2.9,” Jennifer Davies, Expedia in an article on hotelmarketing.com.

4. 35% of social media users changed their hotel after browsing a social platform (source: World Travel Market, November 2010, reported by Tnooz)

5. 64 percent said they use social media to make their travel plans and within the 25-34 year old participant group, the number is even higher; 76 percent look to popular social media sites to plan their next getaway. (Sheraton Survey, November 2010)

6. “Reviews are a particularly important factor in what hotels will be able to charge through a third-party site. A 1-point increase in a review score equates to a 9% increase in average daily rate.”

Brian Ferguson, VP of Supply Strategy and Analytics at Expedia as reported by HotelsNewsNow.com.



7. 30% of travelers who use social networks report soliciting trip-planning advice from their networks. (source: PhoCusWright as reported by TravelWeekly.)