Foursquare Courts Business Users with Checkin Analysis Features

Foursquare Courts Business Users with Checkin Analysis Features

Jennifer Van Grove About 10 months ago Jennifer Van Grove 19
Foursquare Courts Business Users with Checkin Analysis Features
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The Foursquare platform currently caters to consumers and offers businesses the ability to provide specials. Today, however, we’re learning more information about a business dashboard — complete with checkin analytics — that’s being gradually rolled out to business owners.

While the dashboard is still an alpha product, it’s already able to make the distinction between staff and customers, and tracks checkins on a daily, weekly, 30/60/90-day or all-time basis.

Data includes total checkins, unique visitors, male-to-female ratio, social media-sharing (i.e. showing how many users are sending their checkins to Twitter (Twitter)), top visitors and checkin time breakdown. Users can opt-out of sharing their checkin data via settings section of the website.

According to The New York Times’ Bits blog, “Business owners will also be able to offer instant promotions to try to engage new customers and keep current ones,” and, “there will also be a Staff page available to each business that will allow employees to interact directly with customers using social networks.”

When we followed up with Tristan Walker of Foursquare (foursquare) we also learned that as of right now 30 venue owners have access to the new tool, which the company has been testing for a week. In the coming weeks, Foursquare plans to introduce the insightful utility to all businesses running specials with the company — close to 1,000 businesses.